The Gender Blog posted today a bit about the TNIV February sales, taking a chance to criticize it a little more.
Interestingly, they only mentioned half of the information (though they did link to the whole document, which is HERE).
Yes, it is true that the TNIV is not in the Top 10 rankings for unit sales.
But, they failed to mention that the TNIV is killing their preferred translation in dollar sales – Ranked #6 compared to the ESV’s #8.
They all continued to spew (though they believe it to be true) false information about the accuracy of the TNIV.
Finally, what tey don’t realize is that the true is that Zondervan has not aggressively marketed the TNIV – at least not as much as the should until very recently. And that’s the main problem causing the slump in unit sales. I think the TNIV will continue to gain ground in time.