This style guide assumes that the author is using the new Block Editor rather than the classic WYSIWIG editor.
You can add an introductory larger size text to your articles by simply wrapping a paragraph in a p tag with the CSS class of “intro”. Put simply, larger text will usually be read before smaller text.
Blog post content
When writing prose, use the standard paragraph block style. If you have a need for headings, feel free to use those as well for organizing content. Usually, it is preferred to limit individual posts to around 1,500 words and certainly no longer than 2,000. If there is a need for more than that, please consider a multi-part article. This has a number of advantages. For one, short pieces are more likely to be read. Additionally, multi-part series result in more total page views for all parts of the series.
Avoid impersonal constructions. Content is more engaging, especially online, when it is in first person. This is not mean: “Avoid the Passive voice.” Instead, write with from the position of the author engaged with their audience. Keep in mind basic information flow. If the passive voice is necessary for keeping your topic and focus in the right order for clarity, use it. Passive constructions generally sound better if they already have an established/activated topic in the subject position. Thus, if you are beginning an entirely new paragraph or section, the passive construction should be avoided as a first sentence. There are more natural presentation constructions.
Fundamentally: make sure that you clearly move from known or given information to the new information you are introducing the audience to, both at a sentence and paragraph level.
Creating hyperlinked, page-internal footnotes is not an impossible task. However, in WordPress’ writing and editing environment, it is not simple or convenient. For this reason, and because this is the standard format in linguistics, we use author-date citations, following the Linguistics Unified Style Sheet. These may take a few different forms. If you are merely paraphrasing content, you may refer to the author and then put the date in parentheses immediately after, such as: Langacker (1991) argues that our experience of spatial relations form a foundation for many structural elements of syntax. Alternatively, you may place the reference at the end with both author and the date at the end: Our experience of spatial relations form the foundation for many structural element of syntax (Langacker 1991).
Do not place a comma between the author and the publication date. Include a page reference if the citation is sufficiently specific. Separate the page number from the author and date with a comma.
Despite their lack of tactile satisfaction compared to print material, websites do provide the additional advantage of being able to create richly linked content. If at all possible, it is highly beneficial to the reader for the (AUTHOR DATE) citations to be linked, whether to a pdf of an article available online, the more accessible the better. This could be Academia.edu, Amazon.com, Google Books, Archive.org, or even a scholar/researcher’s personal or university website. The intent is to be as useful as possible. An additional benefit to this approach is that it overcomes a common complaint about inline citation styles, since hyperlinks provide direct access the cited source. At the same time, we want to keep people on the site as much as possible. In order to do that, make sure that links open up in a new tab/window.
“Contentful” footnotes are generally not preferred, particularly since the normal method of in-page hyperlinking to the footer of the page is convoluted to create and provides unnecessary effort for the reader. Still they are not disallowed and we recognize they serve a function.* When such a case arises, we have a preferred method for footnotes.** Use an asterisk rather than a superscript number and then provide the footnote in small text immediately after the end of the paragraph. This approach makes it possible to keep footnoted context readily accessible without excessive clicking or scrolling, while also avoiding significant disruption to the primary content.
* We certainly understand the scholar’s desire on occasion to opine about a topic of secondary relevance, but not secondary importance!
** If you absolutely must have more than one note in a paragraph, use two asterisks in the body. Then after the first note, use SHIFT+ENTER to create a “soft return” in order to keep both notes in the next block of text.
Use the quote-type text block for longer quotes. Citations can either come ahead of the quote in the body or behind.
Both alternatives are illustrated together as follows: Robertson (1923, 1380) emphasizes the subjectivity of Aktionsart in the notes to his third edition:
Perhaps a word more should be said as to the point of view of the speaker or writer. The same action can be viewed as punctiliar or linear. The same writer may look at it now one way, now the other. Different writers often vary in the presentation of the same action.(Robertson 1923, 1380).
Be sure to set the quote as aligned left. If alignment is not explicitly set for block quotes, it defaults to center-aligned. Do not center align block quotes.
It is helpful for page views to have some kind of visual media, particularly a featured image that comes at the topic of an article. This can be as simple as a screen grab of Biblical Language text being discussed or a book cover. Contributors are encouraged to be as creative as they would like.
Works cited vs. bibliography
Depending on the purpose of the article, it may be appropriate to have either a works cited section at the end or a bibliography. The latter is preferred, especially, if the author intended to make additional recommendations for further reading a topic. Conversely, if the author is limited only to sources cited in the body of the article, then “Works cited” is better. As before, it provides added value to readers if cited works also provide links. Like with footnotes, use a “soft return” with SHIFT+ENTER between entries. The following are example references borrowed from the Linguistics Unified Style Sheet, along with the appropriate heading:
Blevins, Juliette. 2004. Evolutionary phonology. Cambridge: Cambridge University Press.
Casali, Roderic F. 1998. Predicting ATR activity. Chicago Linguistic Society (CLS) 34(1). 55-68.
Chomsky, Noam. 1986. Knowledge of language. New York: Praeger.
Coetsem, Frans van. 2000. A general and unified theory of the transmission process in language contact. Heidelberg: Winter.
Franks, Steven. 2005. Bulgarian clitics are positioned in the syntax. http://www.cogs.indiana.edu/people/homepages/franks/Bg_clitics_remark_dense.pdf (17 May, 2006.)
Iverson, Gregory K. 1983. Korean /s/. Journal of Phonetics 11. 191-200
Metadata, such as categories and tags, are essential for people using search engines to find our writing.
Categories are fairly formal and help provide structure to the types discussions and writing we create.
Tags are less structured. They should be used to highlight topics of interest, as well as relevant or prominent linguistics or scholars discusses or referenced. Thus, Andrew Keenan’s series on Wittgenstein falls under the category of Philosophy of Language and received the tag Wittgenstein.
Other HTML Style Information
The current theme for Koine-Greek.com is a modified version of Hive. The WordPress sample site for the theme provides additional styling information for a wide variety of formatting issues. Writers are encouraged to read through the information there: Hive Style Guide.